Storytelling: The technique to attract your audience
Writing can be complicated; you spend hours thinking about how to write a sentence to really connect with your audience. Storytelling can help you build the message you want to convey.
You can hear the word "storytelling" and think that it is simply telling a story, and although that is literally what it means, it goes much further than that. Because let's be honest, you can have very good ideas and very good messages to convey, but if you don't know how to generate a connection with your audience, they are worthless.
If you don't want to be taken as "one of the crowd", your writing skills must improve. And for sure, this technique could help you find the voice to learn to tell stories that your audience will love.
Now, what is storytelling? Summarized in 3 words, it is the art of TELLING, DEVELOPING, and ADAPTING stories in order to connect with readers on an emotional level.
But how does this help you?
If you are trying to build a brand, a business, or a project, today it is essential to create an affective bond with your audience, because emotions play an important role when it comes to generating more traffic on your website or in your social networks. In addition to helping to have more sales.
“Stories read at the right time, never leave you. You can forget the author or the title. You may not remember precisely what happened. But if you identify with the story, it will continue within you forever."
Neil Gaiman.
Mainly what is sought with storytelling is to strengthen ties with your audience, but there are other benefits, such as:
Generate feelings in public. People can feel identified with the story they are being told, which makes them empathize with you and therefore the long-awaited connection is generated.
A good story can stimulate, inspire and teach. And it has happened to all of us, we read something and it changes our perspective on the subject or even leaves us a moral.
And this would be one of the most important benefits; when writing a good phrase or a good story, it attracts and provokes, which would be making your user loyal and want to know more and continue enjoying your content.
In any case, everything that was previously stated cannot be possible if we do not answer the question, how to do storytelling?
KNOW YOUR AUDIENCE
Ask yourself questions like, who wants to hear your story? who will benefit? and by getting the answers you can start to create a compelling story.
DEFINE YOUR MAIN MESSAGE
Answer the questions; does your story sell a product? Does your story explain a service? Establish the objective of your story and thus you will have the foundations that will lead you to success.
DECIDE THE TYPE OF STORY
Each story has its reason for being and its motives, you have to decide which one suits you and your objective:
You want to tell people about yourself, being as real, authentic, and human as possible, the public really appreciates this.
Looking to create a community.
You want to educate and inform.
Seek to incite your audience to take action
ESTABLISH THE CALL TO ACTION and align it with your goal, so you will get the results you expect.
CHOOSE THE MEDIUM YOU WILL USE FOR YOUR STORY
The good thing is that you can disseminate them through various means, it just depends on what type of format your story has, since if it is written, you can use a blog, if it is spoken, it can be a live speech and if it is digital, it can be a video, an animation or even a game.
It's time to WRITE!
Now that you have a main message, target audience, and a call to action, the only step left is to add details and creative touch to your story.
It's time to SHARE YOUR STORY
Depending on the type of media you have defined, now is the time to spread it and hope to generate the connection you are looking for, but do not worry if it is not what you expected, there is always room for improvement.
Within this order of ideas, having already defined which path to follow to develop your story, there are certain very relevant keys when looking for your storytelling to be successful:
Make your stories entertaining to keep your audience engaged.
Make your stories educational, because a good story is full of curiosity and knowledge at the same time.
Make your stories universal, I mean, make your audience feel related and lead them to remember their own experiences.
Make your stories an order, because this will lead you to convey your message in a way that facilitates its understanding.
Make your stories memorable, only then will you make them last in the memory of your audience.
Although there is a long way to go, it is worth getting down to the task of mastering this technique because the benefits it will bring you are many. Remember that the decision to buy by current consumers is not only based on the product you offer, but also on why you sell it, and storytelling will definitely help you communicate with them in a creative way. In the long run, it's much more fun to sell emotions, don't you think?
Interesting, I had not think of Storytelling this way before